Core Definition
Scanning the horizon for viable leads and opportunities — separating what glitters from what can actually survive contact with your work.
Metaphor
Standing on a ridge, scanning the horizon for what can actually be worked, mined, or married.
CEO Word Activations
Daily Practice
- List today's prospects — leads, opportunities, invitations.
- Score each one against your plan and purpose.
- Kill one that is not truly viable, kindly and clearly.
Adventure CEO · Book XVII · Day 17
Read one page at a time. Each page builds upon the one before it. (Draft pages — the founder's own words for this day are coming.)
Page 01
Welcome to Law of Prospect
Day 17 · Law of Prospect. Passage opens the view. Prospect is the long sight from the road — the body's ability to see ahead and welcome what is coming.
Day 17 of the CEO Program.
Page 02
What the Law Means
Scanning the horizon for viable leads and opportunities — separating what glitters from what can actually survive contact with your work.
Page 03
The Picture
Standing on a ridge, scanning the horizon for what can actually be worked, mined, or married.
See it before you build it.
Page 04
C — The Character
The character words for today: Clear-sighted · Curious · Confident. Know which character is attached to the attribute before you move.
Adventure loves the horizon — it goes to see, not just to imagine.
Page 05
E — The Execution
The execution words: Examine · Estimate · Expect. When you know what to execute in this attribute, the work becomes easy instead of hard.
The Architect qualifies every prospect against real criteria before spending on it.
Page 06
O — What You Work With
The working words: Observe · Outlook · Opportunity. This is the attainment you work with — not an objective you chase.
The Sovereign chooses their prospects; they are not chosen by whoever calls first.
Page 07
Speak It
Today I am Clear-sighted, Curious, Confident. I Examine. I Estimate. I Expect with welcome. I Observe the Outlook and meet the Opportunity.
Page 08
In Your Business
Apply Law of Prospect to one real decision in your business today — a client, a price, an offer or a plan.
Page 09
In Your Relationships
Notice where Law of Prospect shows up with customers, team and family.
Page 10
Today's Practice
1. List today's prospects — leads, opportunities, invitations. 2. Score each one against your plan and purpose. 3. Kill one that is not truly viable, kindly and clearly.
Page 11
Reflect
Which prospect am I nurturing that I already know is not real? Where should I be scanning that I have stopped looking? What does a truly viable prospect feel like in my body?
What am I looking at down the road — and am I looking with welcome or with worry?
Page 12
Builds Upon
Prospect is Passage with eyes lifted. Without Positivity, it becomes anxious forecasting.
Every law is added upon the one before it.
A or B — the next smart step
Two doors today. Read the board, pick one move, then read again.
A · Best
Act on Law of Prospect at its edge — the courageous line the Adventure would take. Adventure loves the horizon — it goes to see, not just to imagine.
B · Solid
Stabilise the position — the Architect's move that buys another clean turn. The Architect qualifies every prospect against real criteria before spending on it.
The Sovereign decides which door: The Sovereign chooses their prospects; they are not chosen by whoever calls first.
The A-or-B method →